The firm said on Monday that social media platform Meta has recruited Vikas Purohit as Director of Global Business Group in India to oversee the strategy and execution of the charter that is targeted at the top advertisers and agency partners in the nation.
According to a statement from Meta, Mr. Vikas Purohit will answer to Arun Srinivas, Director and Head of Ads Business for Meta in India.
Mr. Srinivas said: “I am happy to welcome Vikas as he joins our team to shape the role that Meta platforms can play in enabling businesses, helping India’s economic growth, and expanding the country’s digital advertising ecosystem.
Mr. Purohit will be in charge of Meta’s interactions with the biggest companies in India and the agency sector. In order to drive Meta’s revenue growth across key channels in India, Mr. Purohit will oversee the company’s strategic relationships with the leading brands and agencies in the nation. He will also work with the media and creative ecosystems to hasten the adoption of digital tools by the biggest advertisers and agencies.
The primary agency teams, business solutions teams, and business vertical teams for the company will report to him.
Mr. Purohit, a graduate of the Indian Institute of Management in Bangalore, has more than 20 years of experience in senior business, sales, and marketing positions at organizations like Tata CLiQ, Amazon, Reliance Brands, Aditya Birla Group, and Tommy Hilfiger.
Prior to joining Meta, Mr. Purohit was Tata CLiQ’s CEO. Prior to working for Tommy Hilfiger and Reliance Brands, he began his career with the Aditya Birla Group. He was crucial in creating and overseeing Amazon Fashion while at Amazon.
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