“Just as the Mirage fighter plane aided the Indian defense forces in their victory in the Kargil War, saving numerous lives, our company’s mission is to enable security and safety, thereby saving the lives of numerous ground workers,” Amrita Sinha, the Founder & CEO of Mirrag AI, explained in an exclusive interview with Startup Story Media.
The outbreak of the global pandemic has sparked several predictions and arguments over the safety of industrial sector personnel and on-the-ground labor. It is worth noting that the Indian industrial sector lacks the necessary resources to ensure employee and infrastructure safety. It’s alarming to learn that every minute, four workers succumb to the harsh hands of death as a result of workplace accidents, resulting in $171 billion in financial losses for businesses. Mirrag.AI was created to bring attention to employee safety concerns and to the benefits that AI may provide.
Mirrag, founded in May 2020, is an artificial intelligence-powered company that enables organizations to manage workplace safety and compliance easily. From intrusion detection to stairwell safety and compliance with industrial PPE, the platform adheres to OSHA safety rules and enables organizations to comply with regulatory bodies’ regulations. By combining data analysis and artificial intelligence, the platform visualizes trends and aids organizations in taking corrective action without collecting personally identifiable information about individuals, thereby preserving their privacy.
From alumni to business owners
Founded by Amrita Sinha, a graduate of Birla Institute of Technology, and Udit Jain and Aditya Biniwale, alumni of IIT Bombay.
Their shared passion for entrepreneurship and a desire to help humanity drew these three together to launch a new venture. Additionally, the Covid problem heightened their enthusiasm for entrepreneurship and provided them with an opportunity to create Mirrag. AI.
Mirrag was conceived during the heyday of Covid when people were afraid to venture out. While sitting together, the founders noticed that the industrial market lacked virtually all provisions for ensuring safety compliance. This realization enabled them to begin their foray into the field of EHS. Mirrag’s brand has been constantly growing, and the company has partnered with MNCs such as P&G, Schreiber Dynamix, Owens Corning, and other conglomerates.
Adapting the experience to a business
Mirrag was originally envisioned as a covid-focused AI-powered product.
AI has been able to broaden its portfolio across numerous industries and produce products that provide clients with benefits such as safety, security, surveillance, and risk mitigation. By harnessing AI’s limitless potential, the business has built a range of safety and security solutions, spanning from intrusion detection to stairwell safety.
Highlighting the startup’s safety suite goods, Mirrag dives into a slew of products linked to worker safety in general, including PPE Detection, License Plate Detection, Intrusion Detection, and Staircase Safety, all of which ensure that workers adhere to OSHA and HSE-mandated standards. Mirrag provides a simple dashboard that presents safety officers with relevant and complete data, enabling them to make informed decisions.
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Mirrag employs an artificial intelligence-powered voice disseminator that alerts users to harmful behaviors and enables them to take corrective action in real-time. Mirrag created the technique in vernacular languages to facilitate comprehension. Additionally, the system saves past data to enable corrective actions to be made without jeopardizing the workers’ identities.
The creators have had a great trip, sharing the customer experiences they’ve encountered thus far. According to the team, they had a bumpy start but have always been commended by clients for their inventive ideas. Over 90% of prospective clients like Mirrag’s mission and have provided positive feedback on the subject.
Financing and identifying new paths
Angel investors including friends and relatives have invested in the deep-tech business. In the future, the startup may seek external capital in order to scale exponentially.
Mirrag AI has come a long way since its inception in May 2020. With the enormous potential to develop and dominate the industrial sector with its exclusive AI-powered solutions.
Udit elaborated on the startup’s future course of action, stating, “Going forward, we have ambitions to broaden our global reach.” We intend to expand our business internationally following our success with Fortune 500 clients. Additionally, we intend to introduce four new product categories, including forklift safety, fire detection, housekeeping, and height-based safety. Additionally, we want to strengthen our current technological capabilities and research and development facilities.”
A note to aspiring entrepreneurs
When asked to convey a message to aspiring entrepreneurs, Amrita stated, “There is never a perfect time to launch your own business.” We launched our enterprise during the pandemic, and it has been an incredible adventure thus far. Therefore, take the jump, enter the market, and pursue your dreams, because the entrepreneurial world forces you to learn and grow as a person.”
Mirrag AI is poised to take over the industrial sector one safety product at a time, thanks to a well-defined plan and an incredible staff.